Product search and discovery refers to the process of finding and locating specific products, or discovering new products, through various means such as online retailers, marketplaces, and search engines. It involves creating a seamless experience for users to search, filter, and browse products, and to personalize the results based on their preferences and history. This helps customers quickly find the products they need and discover new products they might be interested in, ultimately leading to increased sales and customer satisfaction.
Main issues faced today
Today we can find several issues when searching for products online such as poor search relevance, limited search options, and difficulty in filtering results based on specific criteria. Another major challenge is the issue of information overload, where too many products are displayed, making it difficult for customers to find the products they need. Additionally, customers may have trouble discovering new products that meet their preferences or that are relevant to their needs.
Benefits of the Web3
One of the most significant benefits of the Web3 future of product search and discovery is the increased level of transparency it provides. With blockchain tools on marketplaces and structured data, customers can have more accurate information about products and more fit with what they are really looking for. This provides a level of trust and accountability that is currently lacking in many centralized e-commerce platforms.
In addition to these benefits, Web3 technologies also have the potential to bring new efficiencies to the supply chain. By reducing intermediaries and streamlining processes, marketplaces can offer lower prices and quicker delivery times, making ecommerce even more accessible and convenient for consumers.
The Web3 future of product search and discovery also holds promise for the environment. By enabling a more transparent and efficient supply chain, blockchain-based marketplaces can help reduce waste and promote sustainability. Additionally, the decentralized nature of these platforms makes it easier for consumers to find and support environmentally-friendly products and services.
Integration and usability challenges
While there is no doubt that the Web3 future of product search and discovery holds great promise, there are also significant challenges that must be overcome. One of the biggest challenges will be creating a user-friendly and accessible experience for consumers. The decentralized nature of Web3 technologies can be confusing and intimidating for many people, so it will be important for marketplaces to find ways to make these platforms as easy to use as possible.
It is in the face of this challenge that Wireshape is committed. Our mission is to decentralize product data and create an open and community audited standard of data so that innovative e-commerce and decentralized platforms can easily integrate our tools and offer their customers real, complete and relevant information about a product before it is purchased. Increasing customer satisfaction and decreasing the rate of negative reviews and returns.
Learn more about how Wireshape can help you with decentralized product data and AR NFTs for your ecommerce, reach out to an expert.
About Wireshape
Wireshape is a new and open layer-1 blockchain dedicated to decentralizing global product data, making it useful for consumers to have real, complete, and relevant information about a product before it is purchased, ensuring greater satisfaction by acquiring what was really expected. Wireshape delivers a new product data standard, open and audited by the community. Consumers themselves, as well as manufacturers, are able to suggest and validate the fidelity of product information publicly recorded on the blockchain.
