The Role of NFTs for Brands and Ecommerces
NFTs are becoming increasingly popular in the art world, where they are being used to sell digital art and other collectibles. However, NFTs are not just for artists and collectors; they also have the potential to revolutionize the way brands and e-commerce companies interact with their customers.
Building customer loyalty - By creating limited edition NFTs for their customers, brands can build customer loyalty. These NFTs can serve as a way for customers to show their support for the brand and create a sense of ownership and exclusivity.
Authenticating products - NFTs can also be used to authenticate products and ensure that they are not counterfeit. This is particularly important for luxury goods, where the authenticity of a product is a key factor in its value. By using NFTs, brands can create a tamper-proof digital certificate of authenticity that can be easily verified by customers.
Enhancing customer experiences - NFTs can also be used to create immersive customer experiences. For example, an ecommerce company could use NFTs to give customers access to exclusive virtual events, experiences or discount vouchers that are only available to NFT owners.
Collectible merchandise - Brands can create NFTs of limited-edition merchandise, such as limited-edition sneakers or clothing. This can be especially appealing to collectors and fans of the brand, who may be willing to pay a premium for a piece of limited-edition merchandise.
Virtual worlds - Unlike traditional NFTs, which are usually represented by a simple image or icon, 3D NFTs are three-dimensional digital objects that can be viewed, interacted with, and collected in a virtual world. 3D NFTs of products can be used on metaverse platforms whether it's for an innovative shopping experience, dressing up an avatar or decorating a scene.
Augmented Reality - 3D / AR NFTs allow ecommerce customers to better visualize a product before making the purchase and test it in their environment through Augmented Reality. This creates a more engaging experience for the user and allows them to truly interact with the digital assets.
As the use of NFTs continues to grow, we can expect to see more and more companies exploring their potential to create new business models or leverage their brand loyalty.
Learn more about Wire Labs and discuss 3D / AR NFTs creation and integration, reach out to an expert.
About Wireshape
Wireshape is a new and open layer-1 blockchain dedicated to decentralizing global product data, making it useful for consumers to have real, complete, and relevant information about a product before it is purchased, ensuring greater satisfaction by acquiring what was really expected. Wireshape delivers a new product data standard, open and audited by the community. Consumers themselves, as well as manufacturers, are able to suggest and validate the fidelity of product information publicly recorded on the blockchain.